Follow Up, Follow Up, Follow Up…most attendees visit a booth, get their badge scanned or leave a business card and never hear a peep from the exhibitor that they trusted to respond.
Plan your post-show follow up before you leave for the show, put your packages together and get them in the mail within 48 hours after the show. Remember something unique about the attendee so your can personalize your message. It is a tall order but someone has to do it! Why not you.